“Most effective use of communications tools to achieve a goal” entries will consider campaigns conducted during the 2023-24 academic year.
Entries will be judged on:
• The clarity and measurability of the goals.
• The creative use of various tools of communication to advance those goals.
• Samples of materials used in a communications campaign.
• A narrative describing the communications campaign and its relationship to the broader objectives of the association (local, county, retiree, or preservice).