Support for a Save Your Teen Driver event

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Support for a Save Your Teen Driver event

Postby JimBoice » March 5th, 2015, 12:52 pm

Jim Boice
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Re: Support for a Save Your Teen Driver event

Postby JimBoice » March 5th, 2015, 12:53 pm

Jim Boice
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New Jersey Education Association

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Re: Support for a Save Your Teen Driver event

Postby JimBoice » April 7th, 2015, 12:13 pm

Attached is a picture you could insert into any fliers that you use to promote your event. NOTE: The qualify of this image was adjusted so that it would fit on the Message Board. To request a higher quality picture, email Jim Boice at jboice@njea.org. Thank you.
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Screen Shot 2015-04-07 at 1.09.08 PM.png
Screen Shot 2015-04-07 at 1.09.08 PM.png (328.79 KiB) Viewed 8410 times
Jim Boice
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Re: Support for a Save Your Teen Driver event

Postby JimBoice » May 28th, 2015, 10:56 am

Event dates and details:

5/26/15: Union County Education Association (10)
1/12/16: Wall Township Education Association (8 + 2 no shows)
3/22/16: Berkeley Heights Education Association (66 + 40 no shows)
3/23/16: West Orange Education Association (2 + 21 no shows)
5/25/16: Elizabeth Education Association (16 + 10 no shows)

10/17/16: Bridgewater-Raritan Education Association: 78
Jim Boice
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New Jersey Education Association

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Re: Support for a Save Your Teen Driver event

Postby JimBoice » June 2nd, 2015, 10:47 am

Best practices for promoting a Save Your Teen Driver PRIDE event:

1. Implementation phone call or meeting with Jim Boice (NJEA) and Bob Ragazzo (SYTD). Volunteer assignments can be determined at this meeting for those members who wish to help. Jim or Bob would set this up.

A. Pick a familiar and comfortable venue for the event.
-- use of a school computer lab(s) is preferred. Large numbers of participants can be accommodated by an initial meeting in the auditorium followed by breakouts in computer labs, then a follow-up discussion in the auditorium.

B. Consider partnering with neighboring associations within a five to ten mile radius. Jim and Bob can help you identify them.

C. Work with school administration to establish a mandate or incentive for all sophomore and junior students to attend (i.e. preferred parking at school, first to get parking passes, mandatory to receive parking passes, etc.). Jim and Bob can help you with the wording of this request.

D. Set up an event registration site (eventbrite.com, etc.) and include social media sharing tools so that when parents and students register, it's easy for them to push the invite out to their social network. Jim and Bob can help you set up an eventbrite.com page.

E. Identify local media outlets (Patch, newspapers, Star Ledger, etc.) and send out press releases and post free classified ads. Jim and Bob can help you write these or even prepare them for you.

F. Invite local politicians, the superintendent, building and district administrators, board of education members, PTA / PTO members, police officers, firefighters and EMT members. Consider other community groups that you can reach out to (business councils, womens clubs, etc.). Jim and Bob can help with this also. Bob has connections to many local politicians and community organizations.

G. Encourage members to post about the event on their own social media accounts. Use your local association's social media outlets if you have them.

H. Utilize your PRIDE participant database to email details about the event out to parents. Jim can help you work with your UniServ office to acquire this list. Begin six weeks out from the event, and consider emailing parents weekly. Partner with the school district and ask for administrators to email the event out using the district database. Inquire if it is possible for you to advertise via the district's robocall system.

I. Involve the high school sports coaches. Ask them to make the class mandatory for their athletes and their parents (even if the school district does not make it mandatory).

J. Actively recruit student leaders and influencers, encouraging them to reach out to their circles of friends. Jim and Bob can help you strategize this approach.
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Save Your Teen Driver-Pride Event_best practices_1 20 2016.docx
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Jim Boice
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New Jersey Education Association

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Re: Support for a Save Your Teen Driver event

Postby JimBoice » April 21st, 2016, 10:54 am

Let's hear it for the students of Warren County Tecnical School! They worked with the local EA -- Warren Tech EA -- to create a commercial for their upcoming Save Your Teen Driver event! You can watch the commercial here on their televised morning announcement program (1:46): https://www.youtube.com/watch?v=7mAMGSVmGFQ&feature=youtu.be.
Jim Boice
Field Representative ~ Membership & Organizational Development
New Jersey Education Association

facebook.com/NJEAPRIDE
earlycareernjea.blogspot.com
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Re: Support for a Save Your Teen Driver event

Postby JimBoice » January 10th, 2017, 10:23 pm

Some best practices from Bob:

1. Engage the PTA/PTO/PTSA. This is the information life-line for most Parents and it is crucial to get their help and participation in publicizing the event. This requires repetition

2. Identify local media outlets (Patch, newspapers, Star Ledger, etc.) and send out press releases and post free classified ads.

3. Involve the local Police, and invite local politicians, the superintendent, building and district administrators, board of education members, PTA / PTO members, firefighters and EMT members. Consider other community groups that you can reach out to (business councils, womens clubs, etc.). Jim and Bob can help with this also.

4. Encourage members to post about the event on their own social media accounts. Use your local association's social media outlets if you have them.

5. Utilize your PRIDE participant database to email details about the event out to parents. Jim can help you work with your UniServ office to acquire this list. Begin six weeks out from the event, and consider emailing parents weekly. Partner with the school district and ask for administrators to email the event out using the district database. Inquire if it is possible for you to advertise via the district's robocall system.

6. Involve your Athletic Director. Ask them to make the class mandatory for their athletes and their parents (even if the school district does not make it mandatory). The athletes are strong influencers.

7. Involve your Driver's Ed and Health/Phys Ed teachers. They may have a program in place. The Save Your Teen Driver program is much different than any other programs that are currently in schools. It is important to coordinate with, and not compete with, any programs currently being conducted in your school.

8. Actively recruit student leaders and influencers, encouraging them to reach out to their circles of friends. Jim and Bob can help you strategize this approach.
Jim Boice
Field Representative ~ Membership & Organizational Development
New Jersey Education Association

facebook.com/NJEAPRIDE
earlycareernjea.blogspot.com
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