Best practices for promoting a Save Your Teen Driver PRIDE event:
1. Implementation phone call or meeting with Jim Boice (NJEA) and Bob Ragazzo (SYTD). Volunteer assignments can be determined at this meeting for those members who wish to help. Jim or Bob would set this up.
A. Pick a familiar and comfortable venue for the event.
-- use of a school computer lab(s) is preferred. Large numbers of participants can be accommodated by an initial meeting in the auditorium followed by breakouts in computer labs, then a follow-up discussion in the auditorium.
B. Consider partnering with neighboring associations within a five to ten mile radius. Jim and Bob can help you identify them.
C. Work with school administration to establish a mandate or incentive for all sophomore and junior students to attend (i.e. preferred parking at school, first to get parking passes, mandatory to receive parking passes, etc.). Jim and Bob can help you with the wording of this request.
D. Set up an event registration site (eventbrite.com, etc.) and include social media sharing tools so that when parents and students register, it's easy for them to push the invite out to their social network. Jim and Bob can help you set up an eventbrite.com page.
E. Identify local media outlets (Patch, newspapers, Star Ledger, etc.) and send out press releases and post free classified ads. Jim and Bob can help you write these or even prepare them for you.
F. Invite local politicians, the superintendent, building and district administrators, board of education members, PTA / PTO members, police officers, firefighters and EMT members. Consider other community groups that you can reach out to (business councils, womens clubs, etc.). Jim and Bob can help with this also. Bob has connections to many local politicians and community organizations.
G. Encourage members to post about the event on their own social media accounts. Use your local association's social media outlets if you have them.
H. Utilize your PRIDE participant database to email details about the event out to parents. Jim can help you work with your UniServ office to acquire this list. Begin six weeks out from the event, and consider emailing parents weekly. Partner with the school district and ask for administrators to email the event out using the district database. Inquire if it is possible for you to advertise via the district's robocall system.
I. Involve the high school sports coaches. Ask them to make the class mandatory for their athletes and their parents (even if the school district does not make it mandatory).
J. Actively recruit student leaders and influencers, encouraging them to reach out to their circles of friends. Jim and Bob can help you strategize this approach.
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Field Representative ~ Membership & Organizational Development
New Jersey Education Association